Signals back
Every conversion leaves enriched.
You can inspect every payload.
Purchases go back to the platform that earned them with 44 parameters attached, hashed, deduplicated on your own order id, and scored for match quality before they leave. The exact payload is one click away, so you never have to trust us blind.
Questions this answers
- What exactly did Meta receive for this order?
- Why is my match quality 6 and what would make it 9?
- Can I see what would be sent before I switch it on?
- Can Meta learn from my emails and WhatsApps?
44 parameters
A pixel cannot send what it does not know.
Which order this is for that person, their lifetime value, prepaid or COD, the discount, every channel in the path, how long they took, ten behavioural parameters with real distributions. Attached to the Purchase, so custom conversions built on any of them inherit the full history. Value on the wire as what they paid, or profit after costs.
- Ten behavioural parameters, real numbers on every value
- The exact values to type into a Meta rule, shown
- Describe the order rather than invent an event for it
- Health data stripped before anything leaves
Your pixel sends the order. This is what we know about it.
Built on one parameter, in Meta
Purchase where is_first_purchase = true → CB First-time buyers · cost per genuinely new customer, per campaign
The event stream
A console, not a settings screen.
Every delivery and what happened to it, per destination, with the payload readable. Per-destination shadow switches show exactly what would be sent before anything is. The sending switches ask before they move and email the owner after. Retry rules come from Meta’s contract; held events are resent.
- Received and sent per event, per destination
- Shadow mode per destination
- Trial-run suffix for Meta event names
- A ledger that names the order a human can find
What came in
the shopper typed it
phone
from checkout
address
city, zip, country
click id
captured on landing
What we sent
em
a1f4…9c02
ph
7be1…44d8
ct / zp / country
3d90…b7e1
fbc / gclid
passed through raw
external_id
stable per customer
Match quality
0/10
Integrations
Meta, Google Ads, GA4, server GTM. And five more.
Meta CAPI with match quality scored first. Google Ads conversions through the Data Manager API with basket data, or a Sheet with no API token. GA4 on the visitor’s own client and session ids. Your own server GTM container. TikTok, LinkedIn, Snapchat, Pinterest and Reddit through generic adapters.
- One-click connects, and a disconnect that actually stops the flow
- Product IDs mapped per destination
- Auto fans out to every connected platform
- Google Ads conversions live in the event stream
Meta pixel
Conversions API
Lead Ads
instant forms
Ad spend
measured ROAS
Catalog
product carousels
shared inbox
Google Ads
Data Manager API
Custom and engagement signals
Twenty fields, any condition. And the signals nobody else sends.
A builder with twenty fields across four groups, one-click recipes for the lead-gen conversions that need a condition, standing rules per workspace. Email opened, email link clicked, WhatsApp replied, tracked link tapped: each sent server-side as a real event with the right action source. Never a fabricated page view.
- Fifteen high-intent presets, created off
- Workflow-editor conditions and a None mode
- Engagement retention from one to 180 days
- Real actions only, no value attached
You sent
Opened the email
→EmailOpened
Clicked a link inside it
→EmailLinkClicked
Replied on WhatsApp
→WhatsAppReplied
business_messaging
Tapped a tracked link
→LinkClicked
website
Four more reasons for Meta to keep this person in your audience - and four more things its bidding now knows about who actually engages.
Inside the module
Inside Signals
Every switch is a decision you make; nothing fires until you say so.
Event stream
The console: sections, switches, ledger
Integrations
Every ad platform on one page, with its status
Custom signals
Builder, recipes, presets
Match quality
Scored per event, the field to fix named
Payload inspector
The exact JSON posted, via the real sender
Catalog IDs
Explicit per-destination choice; GA4 mappable
See a real payload end to end from the homepage: what came in, what we attached, what left, and the match score it earned.
The other modules
Attribution
Every order credited to the ad that earned it, with the receipt and a match score.
OpenGrowth intelligence
Command Center, Today’s Actions and What We Found: what to do on Monday, priced on your costs.
OpenAnalytics & Insights
Twenty reports on one date window, every one ending in a decision.
OpenAudiences
Segments from behaviour the store records, sized against what Meta can match before they sync.
OpenSend the platforms something worth learning from
Every conversion enriched.Every payload inspectable.
Connect Meta and Google in two popups and watch the first enriched Purchase leave with its payload open.