WhatsApp & email
Messages that know
who they are talking to.
An inbox tied to the customer record, templates and flows built in the product, sequences that stop the moment someone replies, and email from your own domain. Every send credited, every reply a signal.
Questions this answers
- Can my team run WhatsApp from the CRM, not another app?
- Can I build and publish templates without Business Manager?
- Do sequences stop when someone replies?
- Does a WhatsApp reply teach Meta anything?
The inbox
Two-way WhatsApp, tied to the person.
One-click Connect through Meta’s Embedded Signup. A shared inbox with per-line tabs and agent assignment, the 24-hour window respected, delivery state on every message. A chat that starts from a button on your website carries its campaign like any form fill.
- Multiple numbers under one account, per-line tabs
- Click-to-WhatsApp ads attributed by ctwa_clid
- Quick replies and free-form media inside the window
- A warning before Meta’s 60-day token disconnects you
Template → publish to Meta
Hi {{1}}, your call is booked for {{2}}. Reply here if you need to reschedule.
Templates, broadcasts, flows
Built in the product. Published to Meta. Sent to a segment.
Text, image, video, document and carousel templates, read before submitting, with a Used-in map and dynamic URL buttons. Broadcasts to a whole segment, throttled and opt-out aware, with a live per-recipient delivery report. A stateful flow builder for the bot: menus, ask-and-save, media, timed waits, hand-off.
- Media-header templates and carousels
- Broadcasts with per-recipient delivery state
- A visual flow builder that runs before the workflow event
- Usage and cost per category, so the bill is never a surprise
You sent
Opened the email
→EmailOpened
Clicked a link inside it
→EmailLinkClicked
Replied on WhatsApp
→WhatsAppReplied
business_messaging
Tapped a tracked link
→LinkClicked
website
Four more reasons for Meta to keep this person in your audience - and four more things its bidding now knows about who actually engages.
Sequences
Timed cadences that end the moment someone replies.
Multi-step WhatsApp and email cadences with exit conditions re-checked at send time, not at trigger time. Enrol a segment or a CSV. Comms pause per lead stops every automated send while manual ones still work. Sequential workflows by priority, with your own stage labels.
- Exit on reply, exit conditions at send time
- Bulk email campaigns to a cohort
- Workflow ordering by priority
- A reactivation template in the builder
₹42,000
Meta₹18,500
Google₹64,000
ReferralFrom your own domain. Opens and clicks taught back to the ad platforms.
Every automated email sends through your SMTP or ZeptoMail, with open and click tracking, an unsubscribe that works, and a footer that answers objections. Store emails by moment. Klaviyo syncs natively. Every open and click goes to Meta as a real engagement event.
- Own SMTP, with a check that your domain authorises the server
- Store emails: abandoned, won back, reorder, and more
- Klaviyo audience sync by API key
- Opens and clicks as EmailOpened and EmailLinkClicked
What came in
the shopper typed it
phone
from checkout
address
city, zip, country
click id
captured on landing
What we sent
em
a1f4…9c02
ph
7be1…44d8
ct / zp / country
3d90…b7e1
fbc / gclid
passed through raw
external_id
stable per customer
Match quality
0/10
Inside the module
Inside Messaging
Every message is measured because it is sent to a resolved person.
WA Inbox
Per-line tabs, assignment, delivery state
WA Broadcast
Approved templates to a segment
Templates
WhatsApp, flows, workflow emails, store emails, system emails
Sequences
Timed, multi-step, exit on reply
Automations
Workflows, scoring, forms, popups, chat
Engagement signals
Opens, clicks, replies, taps, as real events
The WhatsApp carousel on the homepage is the one the recovery playbook actually sends.
The other modules
Attribution
Every order credited to the ad that earned it, with the receipt and a match score.
OpenGrowth intelligence
Command Center, Today’s Actions and What We Found: what to do on Monday, priced on your costs.
OpenAnalytics & Insights
Twenty reports on one date window, every one ending in a decision.
OpenAudiences
Segments from behaviour the store records, sized against what Meta can match before they sync.
OpenRun WhatsApp from the record
One inbox.Every send credited.
Connect WhatsApp in one click, build the first template in the product, and send it to a segment that already knows who it is.