Cookiebees for coaches and courses
From enquiry to enrolment,
on one record.
The form, the call, the WhatsApp thread, the booking, the payment and the cohort are one person here, not five tools. And when they enrol, the ad that found them is told.
A day in admissions
Every enquiry answered, every enrolment credited.
08:30
Overnight enquiries, phone numbers already verified by OTP at the form. No more calling a wrong number.
09:00
The WhatsApp sequence has done its first two touches. Three replied, so their sequence stopped and a rep took over.
11:00
A prospect booked a call from the link. The slot respected the counsellor’s live Google Calendar, so nothing double-booked.
15:00
Two enrolments paid by Razorpay link. Both went back to Meta as ConvertedLead with the deal value, five minutes later.
Lead capture that holds up
A verified phone number before the lead is worth anything.
Forms verify the number at the button they meant to press, over WhatsApp or SMS. Cold captures keep the people who typed an email and never submitted. Every lead names its ad, with the evidence shown.
- OTP verification, failing open if no channel is configured
- Meta Lead Ads pulled in by page, deduplicated within 24 hours
- Country and E.164 phone, matched on the last ten digits
- Custom fields, scoring rules, Hot / Warm / Cold
Mobile web
Instagram ad
anonymous
Desktop
Google search
anonymous
Email tap
Newsletter
known email
Replied to a nudge
known phone
Mobile app
Checkout
order
One customer record
First seen on Instagram · bought on mobile
Sessions
0
Devices
3
Lifetime
₹0
Follow-up that knows when to stop
WhatsApp and email sequences that end the moment someone replies.
Timed, multi-step cadences with exit conditions checked at send time, not at trigger time. A shared inbox tied to the lead. Flows for the questions every prospect asks. A reactivation template for the ones who went quiet.
- Sequences with exit-on-reply
- A stateful WhatsApp flow builder
- Broadcasts with rich media templates
- Click-to-call and AI qualification calls before the meeting
You sent
Opened the email
→EmailOpened
Clicked a link inside it
→EmailLinkClicked
Replied on WhatsApp
→WhatsAppReplied
business_messaging
Tapped a tracked link
→LinkClicked
website
Four more reasons for Meta to keep this person in your audience - and four more things its bidding now knows about who actually engages.
Booking and the course
Calendar, meetings, students, cohorts, finance. One record all the way through.
Booking pages respect each rep’s working hours and live Google or Teams calendar. Reminders ring before the meeting and a no-show cascade follows it. When they enrol, they become a student in a cohort with the finance and expenses beside them.
- Pooled or round-robin booking, least-loaded first
- Meeting reminders and no-show follow-ups
- Students, cohorts, finance and expenses
- Payment links by WhatsApp, paid status on the deal
brand search
₹33,480 spent · ₹1,44,720 back
cheapest growth
retargeting · DPA
₹37,350 spent · ₹1,43,460 back
well past the line
magnesium search
₹55,890 spent · ₹1,37,430 back
profitable
pmax · bestsellers
₹1,13,130 spent · ₹2,33,280 back
just above it
prospecting · advantage
₹1,62,180 spent · ₹1,57,320 back
under break-even
generic supplements
₹1,46,610 spent · ₹39,420 back
loses every order
The signal back
Send qualified, not just submitted, back to the ad platform.
Meta and Google optimise toward whatever you tell them is a conversion. Tell them about the qualified lead, the booked call and the paid enrolment, with the deal value attached, and bidding learns what a good student looks like.
- Lead, QualifiedLead, ConvertedLead, Purchase, each a real event
- Deal value on the wire, deferred so the value never races the event
- Google Ads offline conversions without an API token
- Email opens and WhatsApp replies as engagement signals
What came in
the shopper typed it
phone
from checkout
address
city, zip, country
click id
captured on landing
What we sent
em
a1f4…9c02
ph
7be1…44d8
ct / zp / country
3d90…b7e1
fbc / gclid
passed through raw
external_id
stable per customer
Match quality
0/10
And the rest
The rest of the admissions desk
Built with an academy on the platform, not imagined for one.
Lead desk
- A board per pipeline, My leads in one click
- Tasks and follow-ups with a My day view
- Departments, so counsellors see their own desk
- A one-click Meta Lead Ads connect
Messaging
- WhatsApp Cloud API, one-click Connect
- Templates and flows built in the product
- Email through your own domain
- Comms pause per lead
Booking
- Booking modal on your own buttons
- Google, Teams and Zoom connections
- Working hours per rep
- Cal.com and Bolna bookings land as native meetings
Academy
- Students and cohorts
- Finance and expenses
- Bulk email campaigns to a cohort
- Every student still tied to the ad that found them
Money
- Razorpay payment links from the lead
- Deals, quotes, products and services
- Deal value sent to Meta and Google
- Cost per qualified lead, per enrolment
Proof
- Every lead’s activity timeline
- Signal quality per lead
- Lead attribution with confidence and evidence
- The same number on every screen
Measure Marketer’s own academy runs on this desk, with the OTP forms and the WhatsApp sequences described above.
Close the loop on your next enquiry
Every enquiry answered.Every enrolment credited.
Publish a form with verified numbers, connect WhatsApp in one click, and send the first qualified lead back to the ad that earned it this week.