Show me the actual thing
Every claim on this site, opened up.
Marketing pages assert. 11 artefacts from inside the product, at full size - the payloads, the messages, the reports, the headers and the scopes. Nothing here is a screenshot of a competitor's problem.
What we send the ad platforms
The half of the product nobody else has: what leaves, how it is matched, and what survives the browser.
One purchase, from webhook to custom conversion
What arrives, the 44 parameters we attach, the exact body that goes to Meta, and the conversions you can build on it.
Match quality, with the arithmetic shown
Every identifier, what each is worth, what was missing, and what adding it would be worth.
The subdomain is dead. Here is what replaces it.
Why a CNAME is capped at seven days, and the exact Set-Cookie headers that restore Meta and Google to their own lifetimes.
From a behavioural segment to a Meta audience
Six segments built on what the platform cannot see, the sync, and what it changes in the campaign.
What the product does with a person
One record, from the first click to the money - and the messages that happen in between.
One lead, first click to paid
Every recorded moment in order, and which of them went back as a real conversion.
One lead, all the way round
Three days and two hours from a click on Meta to a payment, station by station.
The three moments a store can recover
Half a cart, a whole order on its way, a product about to run out - each as the carousel that goes out.
What you get to decide with
Reports that end in a decision, and the honesty about when they will not make one.
Monday morning, and what the money says to do
Four campaign verdicts with the evidence under each, and the coverage gate that withholds half of them.
Why the money moved
The verdict in words, the arithmetic under it, and the budget change it argues for.
What we ask for, and what we never touch
The access the product needs, named, with the things it will never request.
What 'one click' actually is
Meta, Google and Shopify step by step - and the one step that still needs a person.
Three scopes, and the whole list
What each one powers, what it can change, and everything we never request.
You have seen the inside
Run it on your own data
and check every number.
Thirty days free, no card. Connect one ad account and one store, and every artefact on this page fills with your own figures.