Cookiebees for founders and owners
Stop guessing where
the next rupee goes.
You are paying for a CRM, an attribution tool, a CDP and a recovery app, and none of them agree on who your customer is. This is all four on one identity, with a Monday screen that says what to do.
A Monday, as an owner
Ten minutes with the Command Center, and the week is decided.
09:00
Revenue, orders, new-customer share and contribution, each beside last week’s counted figure. Not a projection.
09:05
Today’s Actions: scale the prospecting campaign whose buyers are 91% new; cut the one losing money on every order.
09:10
What We Found: 70% of buyers needed one touch. The card says why that is not efficiency, and what to do instead.
09:30
Last night’s abandoned checkouts got a WhatsApp with a coupon. Three came back. The revenue is credited to the send, not to the ad.
Verdicts, not dashboards
Every campaign judged on your costs, not a platform’s ROAS.
Product cost, gateway fee, shipping and packaging are subtracted per order, so the verdict is on contribution. Retargeting that looks like 4.8x gets cut back when 88% of its buyers had already bought; prospecting at 1.6x gets scaled when 91% are new.
- Scale, cut, hold or rebalance, with the arithmetic shown
- Cost per new customer and the days until it paid back
- Judged against your break-even, on measured spend
- Withheld when tagging is too thin to judge on, and it says so
brand search
₹33,480 spent · ₹1,44,720 back
cheapest growth
retargeting · DPA
₹37,350 spent · ₹1,43,460 back
well past the line
magnesium search
₹55,890 spent · ₹1,37,430 back
profitable
pmax · bestsellers
₹1,13,130 spent · ₹2,33,280 back
just above it
prospecting · advantage
₹1,62,180 spent · ₹1,57,320 back
under break-even
generic supplements
₹1,46,610 spent · ₹39,420 back
loses every order
The money you were losing
The checkout they abandoned, won back on WhatsApp.
Because the visitor is already a known person, an abandoned checkout is somebody you can reach. The coupon goes to that person, the reply lands in one inbox, and the recovered revenue is counted, not claimed.
- Abandoned checkouts for Shopify native and every one-click checkout app
- Coupons by WhatsApp or email, the exact cart restored
- Back in the Hive: the returning browser that cart abandonment cannot see
- An earnings statement you can read in one glance
Checkout abandoned
cart ₹6,240 · known customer, reachable
45 minutes later
coupon COMEBACK10 sent by email + WhatsApp
Opened, clicked, came back
viewed cart → checkout, same evening
Purchased ₹6,240
credited to the send, not re-credited to the ad
Sent
90
Opened
48
Recovered
12
Revenue
₹0
When Meta and the bank disagree
Open any order. Read the receipt.
The ad click that started it, every session in between, the email that brought them back, the purchase, and which identifiers matched. Not a probability from a black box: the actual chain.
- Over 98% of Shopify orders tied to the ad that earned them
- Four attribution models plus what the customer told you
- Match quality per order, the missing signal named
- The same number on every screen, or a stated reason why not
10d 5h first touch → purchase
₹4,860
Session 1 · Google AdsTRACKED CLICK
landed on a product page
Session 2 · Direct
came back, added to cart
Session 3 · EmailCONVERTED
checkout, purchased
And the rest
One login. The five tools it replaces.
Everything below reads the same customer record, so nothing has to be reconciled and no export ever leaves.
Instead of an attribution tool
- Four models plus Customer said
- Spend synced from Meta and Google
- Profit & Economics: POAS beside ROAS
- Channel roles, funnels, creatives, timing
Instead of a CDP
- One identity across devices and sessions
- Lifetime value by the ad that first found them
- Behavioural segments with live counts
- Audiences synced to Meta, sized against match
Instead of a CRM
- WhatsApp inbox, broadcasts and flows
- Sequences that stop when someone replies
- Deals, quotes and a products catalogue
- Tasks, follow-ups and a lead board
Instead of a recovery app
- Abandoned checkout playbooks
- Store emails by moment
- Reactivation for lapsed customers
- Recovered revenue credited to the send
Instead of a pixel you cannot trust
- First-party on your own domain, surviving Safari
- Enriched conversions back to Meta, Google, GA4
- Every payload open to inspect before it leaves
- The free site scan to see what your tags do today
And the growth layer
- Command Center, every Monday
- Today’s Actions, priced
- What We Found, with the wrong conclusion named
- Who buys next, calibrated on your store
Built by the agency that untangled measurement for 700+ brands, so you get what a billion-dollar company gets, without the agency.
Ten minutes to the first credited order
Connect the store.Watch the first order name its ad.
30-day free trial, no card. Connect Shopify, install one snippet, and the first order that lands arrives with the ad that sold it.