The founders
We spent eight years fixing other people's measurement.
Then we built the fix.
Thirty-three years between an implementation specialist and an operator who spends the budget. Measure Marketer untangled tracking for 700+ brands, including companies measured in billions, and has taken 3,000+ performance marketers through the work. Cookiebees is the thing we could not buy for any of them.
Prashanth Reniguntala
38Founder, Measure Marketer · 14+ years
A measurement and tracking specialist: fourteen years in Google Analytics, the Meta pixel and Google Ads conversion tracking, and six of them inside the kind of Tag Manager implementations that other people give up on.
Teaches the Advanced Tracking & Measurement Program, which has taken 3,000+ performance marketers through the work.
Rajeshwar Muthyal
44Co-founder and Director, Make Marketer · 19+ years
Nineteen years in ecommerce and performance marketing, on the spending side of the table. Co-founded a Google Partner agency that has run past 250 million impressions and 2.7 million clicks.
Before that: Buyondubai.com, Jaxis and eClerx - ecommerce development and the data work underneath it.
How we got here
Six things eight years of other people's data kept telling us.
None of these were opinions when we started. Each one is a mistake we watched cost a brand real money, often more than once, until it stopped being possible to build anything else.
The dashboard was never the problem
Every engagement started the same way - a brand convinced their reporting was broken. It almost never was. The reporting was faithfully describing signals that had been wrong before they arrived.
What we built
So the product is built the other way up. Signals sit at the top and everything - decisions, messaging, reports - inherits their quality. Fix the top and the rest stops needing to be fixed.
Last-click is a bookkeeping convention, not a fact
The channel that gets credit is the one that happened to be standing there at the end. We watched brands cut the campaigns that started their best journeys because those campaigns never closed one.
What we built
Every order carries its whole path - first touch, every session, the converting click - and the parameters say which channel started it, not just which one finished.
A pixel cannot send what it does not know
Meta and Google were being asked to optimise on "an order happened". The store knew far more: whether this buyer was new, what they were worth, whether the discount was needed, how long they took to decide. None of it left the building.
What we built
44 parameters on every conversion, computed from the store’s own data at the moment the order lands - so a custom conversion can be built on any of them and still match at the same rate.
The browser is not on your side
Seven-day cookie caps, stripped click ids, blockers, and a whole industry selling CNAME subdomains that Safari has treated as cloaking since ITP 2.3 - first-party in the address bar, third-party in the data.
What we built
No subdomain at all. Tracking runs from a path on the store’s own root domain, and the platforms’ own cookies are re-issued server-side at their own lifetimes.
Not everything that arrives is a person
One store’s traffic turned out to be four-fifths machine - a single spoofed Chrome string across thousands of addresses. Its conversion rate had been read, and acted on, for months.
What we built
Every page view is scored and kept, never deleted, and the store is told what was excluded and what it did to the rate - before anyone has to ask.
A report that does not end in a decision is a screensaver
We have written a lot of beautiful decks that changed nothing. What a founder wants at 11pm is not a chart. It is where the next rupee should go.
What we built
Every report leads with a verdict in words, prices it, names the lever - or refuses and says which measurement is missing. No report here ends in a shrug.
Why we are still at it
Your ads are only as good as the signals you send them.
That sentence is the whole company. Everything in Cookiebees exists because we could not get a brand to believe it without first showing them what their own signals actually looked like - so now the product shows them, on day one, on their own data.
Start where we would start
Know exactly where your
next rupee should go.
Connect one ad account and one store. Thirty days free, no card - and every number on this site fills with your own figures.