Recovery
The checkout they abandoned,
won back. Counted, not claimed.
Because the visitor is already a resolved person, an abandoned checkout is somebody you can reach. The coupon goes to that person, the reply lands in one inbox, and the recovered revenue is counted send by send.
Questions this answers
- Who left a cart last night, and can I reach them?
- Which message brought them back, and what did it earn?
- What about the ones who come back on their own?
- Which lapsed customers are worth a message?
Abandoned checkouts
Every checkout as it is filled in. One definition of abandoned.
Shopify native and every one-click checkout app land on the same endpoint. A checkout counts as abandoned after the same wait the recovery playbook uses, so the list and the messages can never disagree about who counts. Shopify’s signed restore link brings back the exact cart.
- Shopify native, Shopflo, GoKwik, Pragma, Appbrew
- Tied to a journey, so you know how they arrived
- Reachable stated as its own number, never folded in
- A checkout stops being abandoned the moment an order claims its cart
Checkout abandoned
cart ₹6,240 · known customer, reachable
45 minutes later
coupon COMEBACK10 sent by email + WhatsApp
Opened, clicked, came back
viewed cart → checkout, same evening
Purchased ₹6,240
credited to the send, not re-credited to the ad
Sent
90
Opened
48
Recovered
12
Revenue
₹0
Playbooks
Cart abandonment, the returning browser, reorder, reactivation.
The classic flow, built honestly. Back in the Hive for the returning browser that cart abandonment cannot see. Replenishment measured from real repeat intervals. Reactivation for lapsed customers with a message curated per person, and one quiet rule every sender obeys.
- A segment is a playbook trigger like any other
- Sequences that know when to stop
- See the actual message before you send it
- Store emails by moment, with your own numbers on the cards
You sent
Opened the email
→EmailOpened
Clicked a link inside it
→EmailLinkClicked
Replied on WhatsApp
→WhatsAppReplied
business_messaging
Tapped a tracked link
→LinkClicked
website
Four more reasons for Meta to keep this person in your audience - and four more things its bidding now knows about who actually engages.
The channels
WhatsApp carousel, email, the on-store popup.
A rich WhatsApp template with the products they left, an email twin, and an on-store popup that offers a coupon to the known visitor and captures the stranger. The recovery mocks are the drafts: real images, real coupon.
- WhatsApp templates built in the product, published to Meta
- Exit-intent popup, coupon for the known, capture for the stranger
- Ready-made designs in the store’s own brand colour
- The coupon the capture form promises is actually sent
Template → publish to Meta
Hi {{1}}, your call is booked for {{2}}. Reply here if you need to reschedule.
The earnings statement
Recovered revenue, credited to the send that earned it.
A client can read it in one glance: sent, opened, recovered, revenue, per playbook and per send. Recovered revenue is attributed send by send, never estimated, and never re-credited to the ad. Money left on the table is priced from your own average order value.
- Per playbook, per send, per channel
- Never double-counted against the ad
- Kept apart: the backlog and the flow
- Recovery from a segment card, tracked as recovery
brand search
₹33,480 spent · ₹1,44,720 back
cheapest growth
retargeting · DPA
₹37,350 spent · ₹1,43,460 back
well past the line
magnesium search
₹55,890 spent · ₹1,37,430 back
profitable
pmax · bestsellers
₹1,13,130 spent · ₹2,33,280 back
just above it
prospecting · advantage
₹1,62,180 spent · ₹1,57,320 back
under break-even
generic supplements
₹1,46,610 spent · ₹39,420 back
loses every order
Inside the module
Inside Recovery
Six jobs in Setup, and every one of them measured.
Abandoned checkouts
The list, the journey, the restore link
Recovery playbooks
Cart, returning browser, reorder, reactivation
Sequences
A tab of Recovery, the builder one click away
Store emails
Abandoned, won back, reorder, and more moments
Popups
Exit intent, brand colour, previewed where it lives
Earnings
Recovered revenue per playbook, defensible
See the WhatsApp carousel we actually send, from the homepage. Real images, real coupon, and the recovery it earned.
The other modules
Attribution
Every order credited to the ad that earned it, with the receipt and a match score.
OpenGrowth intelligence
Command Center, Today’s Actions and What We Found: what to do on Monday, priced on your costs.
OpenAnalytics & Insights
Twenty reports on one date window, every one ending in a decision.
OpenAudiences
Segments from behaviour the store records, sized against what Meta can match before they sync.
OpenWin back last night’s carts
The checkout they abandoned.Won back, and counted.
Connect the store, add the checkout webhooks, and the first abandoned checkout gets a message tonight.