Will your visit mess up my reports?

It is one visit per device, labelled utm_source=cookiebees-audit so you can filter it out. The ad click ids are made up for the visit and match no real ad, so no platform credits a campaign with it.

Do you place an order, fill in my forms or need my ad accounts?

None of those. We press "Add to cart" once and "Checkout" once, the way a window shopper does, and never type into a field, log in or pay. An anonymous cart with one item is the most it leaves, and it expires on its own. We never ask for access to your store, Meta or Google.

Can I run it on a competitor's store?

Yes. The audit only reads what any shopper's browser can see, so it works on any public store. Each store is audited once a day, and anyone who asks that day sees the same report.

Where do the money figures come from?

From the gaps we saw, combined with sourced ranges for what we cannot see from outside, such as how many of your shoppers use iPhones. Every assumption is shown next to the result and you can change it. Nothing you type there is sent to us.

Can it miss something?

Yes, and the report says where. It walks one visitor per device, so tags that only run for some countries or pages can be missed, and no scan can see a real purchase without buying. The Cookiebees monitor watches every real visit, which is what turns one visit into a measurement.

Free tracking audit · about 2 minutes

Why does Meta show fewer sales than your store does?

Paste your store's address, on Shopify, WooCommerce, Magento, BigCommerce or your own build. We click an ad like a shopper would, on a laptop and an iPhone, follow it to checkout and show you where the sale goes missing, what it costs, and how to fix it.

Sound familiar?

Pick what brought you here.

Each one has a cause the audit can see from outside your store, in two minutes.

Also in every audit: which tags fire before a visitor agrees to cookies and after they refuse (what GDPR and India's DPDP Act are about), what ad blockers stop, and what your tags cost your landing page on a phone.

"My store shows more orders than Meta does, every day, and nobody can tell me why."

What the audit checks

We arrive on your store from a made-up Meta and Google ad click and follow it to checkout, on a laptop and on an iPhone.
On every page we record whether the click is still there and whether it went out with the shopping events.
You see the exact step where Meta loses the link between the ad and the sale.

A finding from a real audit

In Safari, the Meta click is forgotten after 24 hours

19 of 20 stores we audited in September 2026 lose the Meta ad click in Safari within 24 hours.

"Cost per purchase went up and nothing in the ads changed."

What the audit checks

Meta and Google learn who to show your ads to from the sales they are told about. Fewer or messier sales means they learn from the wrong people.
We check that product views, add to carts and checkouts reach each platform once, with a price, a currency and the product.
And how well Meta can tell who the shopper was, which decides how many sales it can credit.

A finding from a real audit

2 shopping events never reached the platform that bids on it

"We pay for a server-side setup and I have no way to check it."

What the audit checks

CAPI is Meta's way to receive sales from a server instead of the browser. We look for signs of it from outside, and say plainly what a page cannot show.
We catch events sent twice, which can count one sale as two, and events missing the price or product id a server copy needs to match.
A report you can forward to the agency, with the evidence for every line.

A finding from a real audit

5 events fire more than once per action

"Meta sales dipped the week the new theme went live."

What the audit checks

A new theme, plugin or extension can quietly drop a pixel, on Shopify, WooCommerce, Magento or BigCommerce alike. It happened to two stores we work with in the same week of September 2026.
We record which pixels load today, on which pages, and what each one sends.
If checkout runs on GoKwik, Shopflo, Shiprocket or Razorpay Magic, we check whether your pixels can still see the shopper there.

A finding from a real audit

Your checkout runs on GoKwik, and nothing reports the sale from a server

13 of 20 stores we audited in September 2026 send shoppers to a third-party checkout such as GoKwik, Shopflo or Razorpay Magic.

"We are about to double the budget for Diwali."

What the audit checks

Diwali falls on 8 November and Black Friday on 27 November 2026.
A gap in tracking costs the most when spend is highest, and the ad platforms relearn slowly once it is fixed.
Run it now, fix what it finds, and raise budgets on numbers you trust.

A finding from a real audit

Ad blockers stop Meta Pixel before a single event is sent

"People click the ad, think about it, and buy a few days later."

What the audit checks

Safari keeps a cookie written by a script for 7 days at most, and for 24 hours when the visit came from an ad click.
We read how your store keeps the ad click and how long Safari will let it live.
A buyer who returns after that arrives as a stranger, and the sale lands in "direct".

A finding from a real audit

In Safari, the Google Ads click is forgotten after 24 hours

17 of 19 stores we audited in September 2026 lose the Google Ads click in Safari within 24 hours.

What you get

The report, before you type anything.

This is the first screen of a real audit of an Indian D2C skincare store, with its name removed. Yours looks the same, with your store's findings.

Audit of an Indian D2C skincare store · 28 Sept 2026

13 findings

42of 100

Flying blind

7 serious gaps are hiding sales from your ad platforms.

Ad sales Meta and Google likely never see

13% to 42%

From the 4 gaps we saw. Add your monthly revenue in the report to see it in rupees.

Fix these first

1HighClick survival
In Safari, the Meta click is forgotten after 24 hours
Cookiebees fixes this
2HighPixel health
1 event arrives without the value, currency or products
Cookiebees fixes this
3HighCheckout visibility
Your checkout runs on GoKwik, and nothing reports the sale from a server
Cookiebees fixes this

Open the full sample report

From real audits

What we found on 20 well-known stores.

19 of 20
stores lose the Meta ad click in Safari within 24 hours.
17 of 19
stores lose the Google Ads click in Safari within 24 hours.
13 of 20
stores send shoppers to a third-party checkout such as GoKwik, Shopflo or Razorpay Magic.

20 well-known online stores audited with this tool in September 2026, 16 of them Indian D2C brands. Each line counts only the stores it applies to: the Google line leaves out stores with no Google Ads tag. We publish only what came out the same when a store was audited twice, and never a store's name.

Why now

The cheapest week to fix tracking is before the sale.

Sale season

Check before the budget goes up, not after.

Meta needs about 50 conversions in a week for an ad set to leave its learning phase.Meta Every sale it never hears about slows that down, and in sale season that is the most expensive week of the year to learn slowly.

After any change

A new theme, checkout app or page builder can drop a pixel without a single error.

Two stores we work with lost their tracking to a theme change in the same week this September.

Every iPhone visit

Safari forgets an ad click in 24 hours when a script stored it.

Its rule since 2019.WebKit A buyer who comes back two days later is a stranger to Meta.

How it works

Three steps, about two minutes.

1
Paste your store's address
Yours, or any public store, on any platform. No login, no install, and no access to your store, Meta or Google accounts.
2
We shop it like a customer
A real browser arrives from a made-up ad click, opens a product, adds it to the cart and presses checkout, on a laptop and an iPhone. It never types into a form or pays. Then once more, refusing cookies.
3
You get the report
A score, the share of ad sales Meta and Google likely miss, the three fixes to make first, and the evidence for each. Share the link with your agency or developer.

What people ask before they run it.

Yes. It reads what a shopper's browser sees, so it works on Shopify, WooCommerce, Magento, BigCommerce, a headless store and a custom build. It finds the product, the cart and the checkout the way a shopper would, and says so in the report when a step could not be reached.

Know what your ads are really selling before you spend more on them.

Free, about two minutes, and nothing to install. You leave with a list you can hand to whoever runs your ads.

Why does Meta show fewer sales than your store does?

Why do your ads bring leads that never buy?

Pick what brought you here.

The report, before you type anything.

What we found on 20 well-known stores.

The cheapest week to fix tracking is before the sale.

Three steps, about two minutes.

What people ask before they run it.

Know what your ads are really selling before you spend more on them.